Campaign photography - True Friend Forever / © Mike Nicolaassen

True Friend Forever

Culture

Friendship, interaction, and the energy of young people discovering new connections together.

A series photographed for the launch of the social impact project True Friend Forever.

This series was photographed for True Friend Forever, a social impact project developed together with communications agency Ubachs Full Contact.

The project invites students to explore themes around friendship, openness, and connection through shared activities and interaction. Rather than heavily directing the participants, the series follows the natural dynamics between the students themselves — moments of movement, conversation, curiosity, and connection unfolding throughout the day.

Photographed on location in the Netherlands, the series moves between education, youth culture, and documentary-style campaign photography.


The Soul of Black & Blue – A Tribute to Timeless Craftsmanship

Timeless Craftsmanship

Culture

Stepping into Black & Blue in Nijmegen is like stepping into a story—one woven from rugged denim, worn leather, and a deep appreciation for craftsmanship.

As a lifestyle photographer, I had the privilege of capturing the essence of this space, where every detail speaks of tradition and authenticity.

From selvedge denim stacked high to well-worn Red Wing boots and classic Stetson hats, the store is a haven for those who value quality built to last. But it’s more than just the gear—it’s the brotherhood, the passion, and the lifestylethat make this place special.

The smell of leather, the sound of denim being folded, the shared stories between like-minded souls—this is where heritage meets modern-day grit.

Shooting here wasn’t just about photographing products; it was about capturing a culture. The warm, welcoming atmosphere, the attention to detail, and the respect for timeless style—it all came together in every frame. Black & Blue isn’t just a store; it’s an experience.


American Vintage Workwear

Culture

Black & Blue is more than just a store — it’s a destination for denim lovers, located in the heart of Nijmegen.

Here, you’ll find the most iconic denim labels, each with a rich heritage and an unwavering commitment to quality. From the rugged authenticity of Indigofera and Lee101 to the timeless craftsmanship of Pike Brothers, Rising Sun, Levi’s Vintage Clothing, Eat Dust, and the legendary Red Wing Shoes—every brand in the collection tells a story of tradition, durability, and style. American vintage workwear is built with precision and a dedication to craftsmanship.

The clothing you find at Black & Blue is made to last a lifetime, designed not just to be worn but to be lived in. A perfect fit and the right feel are essential, ensuring that each piece becomes a part of your journey, aging beautifully over time.

To capture the essence of this philosophy, I had the opportunity to shoot a special lookbook for Black & Blue. Inspired by the raw, authentic atmosphere of the brand, I created a series that highlights the coolest pieces of the moment—garments that embody history, character, and a sense of adventure.

At Black & Blue, denim isn’t just fabric—it’s a way of life.


Molenveldlaan 43
6523 RJ, Nijmegen
The Netherlands

hello@mikenicolaassen.nl
0031 (0)24 20 22 852

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