Campaign photography - True Friend Forever / © Mike Nicolaassen

True Friend Forever

Branding

For the launch of the social impact project True Friend Forever, I was responsible for the campaign photography.

Building on the foundation laid by the original True Friend initiative developed by communications agency Ubachs Full Contact. The project invites young students to playfully explore the values of our open society together with their (new) friends. We captured the spirit, energy, and sense of connection among the participants, helping to shape a visual identity that is both engaging and unifying.


Campaign photography - Invior Full contact / © Mike Nicolaassen

Know what moves people

Branding

Lasting movement starts with engaging people, and keeping them engaged.

That requires combining expertise. That’s why Invior and UBACHS/full contact are joining forces this summer in a new organization: INVIOR full contact.

To mark this moment, we created a series of images. In collaboration with fellow photographer Imke Vesters , featuring a wide range of people from across the Netherlands.
Because if you truly want to move people, you need to understand what moves them.


The Soul of Black & Blue – A Tribute to Timeless Craftsmanship

The Soul of Black & Blue – A Tribute to Timeless Craftsmanship

Branding

Stepping into Black & Blue in Nijmegen is like stepping into a story—one woven from rugged denim, worn leather, and a deep appreciation for craftsmanship.

As a lifestyle photographer, I had the privilege of capturing the essence of this space, where every detail speaks of tradition and authenticity.

From selvedge denim stacked high to well-worn Red Wing boots and classic Stetson hats, the store is a haven for those who value quality built to last. But it’s more than just the gear—it’s the brotherhood, the passion, and the lifestylethat make this place special.

The smell of leather, the sound of denim being folded, the shared stories between like-minded souls—this is where heritage meets modern-day grit.

Shooting here wasn’t just about photographing products; it was about capturing a culture. The warm, welcoming atmosphere, the attention to detail, and the respect for timeless style—it all came together in every frame. Black & Blue isn’t just a store; it’s an experience.


Branding photography - Rootnet / © Mike Nicolaassen

Managed hosting done right

Branding

Managed hosting done right

With over twenty years of experience in managed hosting and close collaboration with leading digital agencies, Rootnet understands the dynamics of the industry like no other. They asked me to capture their new studio, story and culture in a series of photos for all their corporate communication.

What sets Oz-en-Oisans apart is its claim to fame: the longest uninterrupted vertical run on the slopes in the world. This unparalleled experience attracts skiers and snowboarders from all over the world in search of the ultimate downhill run.

When the slopes close, head to the Dôme des Rousses for an unforgettable experience and take a final descent. Discover the work of a trail groomer at the summit at 2800 m and prepare before embarking on a final 1450 m descent from the Oz 3300 station. It is an enjoyable moment not to be missed.


Quality feel of fabrics and vintage treatment

Branding

Black & Blue is more than just a store — it’s a destination for denim lovers, located in the heart of Nijmegen.

Here, you’ll find the most iconic denim labels, each with a rich heritage and an unwavering commitment to quality. From the rugged authenticity of Indigofera and Lee101 to the timeless craftsmanship of Pike Brothers, Rising Sun, Levi’s Vintage Clothing, Eat Dust, and the legendary Red Wing Shoes—every brand in the collection tells a story of tradition, durability, and style. American vintage workwear is built with precision and a dedication to craftsmanship.

The clothing you find at Black & Blue is made to last a lifetime, designed not just to be worn but to be lived in. A perfect fit and the right feel are essential, ensuring that each piece becomes a part of your journey, aging beautifully over time.

To capture the essence of this philosophy, I had the opportunity to shoot a special lookbook for Black & Blue. Inspired by the raw, authentic atmosphere of the brand, I created a series that highlights the coolest pieces of the moment—garments that embody history, character, and a sense of adventure.

At Black & Blue, denim isn’t just fabric—it’s a way of life.


Personally Promoting Brands – A Story to Be Told

Branding

Whisky is more than just a drink—it’s an experience. It carries the weight of history, the precision of craftsmanship, and the passion of those who create it.

Like the rugged landscapes where the finest whiskies are born, whisky has a raw, untamed beauty that speaks to those who appreciate authenticity. Hogshead reflects that very spirit — I had the honer to shoot een lookbook for their brand. Standing in nature, surrounded by golden fields and an open sky, much like whisky itself: pure, bold, and full of character.

At the heart of their work is storytelling. They believe in sharing the unique journey of their brands with whisky enthusiasts across the world, not just through words but through personal connections and real experiences. Whisky is not something you simply drink—it’s something you feel, something you live. It’s the warmth of a rich, peaty dram on a cold evening, the smooth complexity of a well-aged single malt, and the camaraderie shared over a glass with friends.

By engaging directly with whisky lovers, they create more than just consumers—they create fans. Through tastings, events, and immersive brand experiences, they bring whisky to life, helping people understand not just the flavors but the stories behind every bottle. From the careful selection of grains to the patience of aging in oak casks, each element plays a role in crafting something exceptional. And that story deserves to be told in a way that resonates.

Because whisky isn’t just a product—it’s a tradition, a journey, and a moment to be savored. Together, they don’t just sell whisky. They bring it alive.


Molenveldlaan 43
6523 RJ, Nijmegen
The Netherlands

hello@mikenicolaassen.nl
0031 (0)24 20 22 852

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