We should trust nature a little more

We experiment. We create, examine, and have fun. We discover and fail.

We cook primarily with plants. We believe in botanical gastronomy. You eat what we find closeby. In food forests. In kitchen gardens and natural yards. Allow yourself to be surprised. Taste the region.

Main logo of Restaurant De Nieuwe Winkel
Alternative logo of Restaurant De Nieuwe Winkel

The assignment we set ourselves was to combine both the green character of Restaurant De Nieuwe Winkel and the idiosyncratic character in a new visual identity.

The handmade prints of the leaves in which the veins of the leaf are beautifully visible are a symbol of botanical gastronomy. The fierce and outspoken color scheme for the quirkiness of the restaurant. The contrast between the two could hardly be greater.

Restaurant De Nieuwe Winkel has been using the same font for years, which has now become quite characteristic of the restaurant visually. Therefore, the font is also an element that we have kept.

Emile van der Staak op bezoek bij Wout van Eck in het voedselbos in Groesbeek.
Emile van der Staak op bezoek bij Wout van Eck in het voedselbos in Groesbeek.

For us, taste comes first. We try to amaze you. For example by cooking with plants. Or by experimenting with preparation methods. We believe that you can taste time and attention.